The Facebook Business page is like a business account to promote your business and reach customers globally. In today, a lot of people use the Facebook platform around the world. If so, businesses can give updates, share contact information, receive customers’ messages, give awareness about their businesses through the Facebook business page. The Facebook business page is one of the best free methods to market your business globally today.
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| Photo by Timothy Hales Bennett on Unsplash |
Why should you create a Facebook Business Page for your business?
You can minimize the advertising cost of your business.
You can expand your market share to the whole world.
You can build a targeted audience using Facebook marketing
tools.
Can promote your business using Facebook Ads to only a
targeted audience.
You can get on-time customer insights, analyze insight reports
and use this information for the decision making process of your business.
You can collect customer data from insight reports to
identify your correct audience and learn about customers’ behaviour and nature
(Ex- age/gender/comments/demographic data and others).
How Create Facebook Business Page Step by Step
Firstly, you should have a Facebook personal account to
create a Facebook business page. You can create a page for free. When you log
into your Facebook personal account, click the page icon on the home screen
of your account.
Step 1: Page Information
Page name- you enter your business or brand name here.
Username- you should enter a unique username for your business in here, then
customers can search and find your Facebook page easily.
Description- provide a short explanation about your business. Include what
type of products or services customers can get from your business. The character
limit is 255.
Step 2: Add a profile picture and cover photo
Profile photo
Add your business logo to your page profile picture. Your profile
picture should be 170 X 170 pixels. It will be cropped to a circle.
Cover Photo
You add a beautiful cover page and include contact details or
a website address to the cover photo. The cover photo should be 1640 X 856
pixels. Then select and add your cover photo to your page.
Step 3: Add your Whatsapp account to your business
Select your country code and enter your WhatsApp number and click
the send code button and get the verification code, after entering the code to verify
your WhatsApp account.
After your complete, this then views the homepage of your
Facebook business page.
Step 4: Add your business details
Contact- Add your contact mobile number and Whatsapp number
Email- Add your business email or personal email but not essential
Website- If your business has a website or blog you can add a website address here.
Location
If your business has a physical store you can add the address
of your business location, city and Zip code of the city. In addition, you can
drag and position your business location to the right place. Then the customer
can find your store location easily.
Service Area and Working Business hours
Service area
If your business provides service or sells in only specific
areas, you can add only your business service areas. When you add this detail
you can get customers orders from only these areas.
Business Hours
If you have a physical store then you have a working period
per day. If so, you can add store open time and closing time. It is a very important
detail for your customers. If you have an online store or online service
business then you can select as always open. Then, customers can visit your
store around 24 hours.
Step 5: Add Action button
When you select an action button, customers can contact and
engage with your business in real-time. According to your business type, be change
the action button.
Step 6: Select the Template For your Business Page
Have different template types, you can select a template for according
to your business. If you do not need a special template you can select the standard
template. In addition, you can enable some special options here. Such as
offers, services, events, shop, jobs, and live).
Step 7: Page Roles
In this option, if you want to change or add a new admin to
your business page then you can add a new admin through this option. Further,
you can add page admins only for some special works. Such as editor, moderator,
advertiser and analyst. You can search and select the Facebook profile name of
that person and select as admin or controller and click the add button. After when
the person approves the request, you can complete this process.
Step 8: page Visibility
If you want to unpublish your page for temporary you can use
this option. This option is most useful for within time of making some changes to
your page. In addition, if you want to close your page temporary, this option is
very useful for you at that time.
Step 9: Create a post
When you create a post on a page you can use the business
suite option. Because the business suite option has more a lot of publishing
tools and others. The Business suite has been designed for businesses to publish
their posts easily.
In this business suite option, the main value is you can schedule
your post to publish. This opportunity is most valuable for businesses. You can
select a date and time to schedule your post to publish.
Step 10: Get customer insights
You can go to the insight section in the business suite and
can see the Facebook page and post’s reach, engagements, audience insight and
others.
Best strategies for growing your Facebook Business Page
Invite friends
Before you invite friends to the page, you add new friends
interests to the type of your business. Then, you can build a good audience to
your Facebook business page from your Facebook friends.
Create your page posts consistently
When you create posts to your page you should select a time to
publish posts every day. This time depends on your audience. For example, you
think that you have an audience in the USA but you are living in another country.
If so, you should find the time of USA people active hours on Facebook. Then
you should publish that post for that time. If so, you can get good reach and engagements
for your posts using this strategy.
Add a pinned post
You can pin your most popular post to the top of the page. If
so, you can get customer attraction using this strategy.
Get Reviews
Your customer reviews are very important to build up the trust
of your potential customers. If so, you at the beginner level can request a
review from your customers regarding your service. In addition, you can post
customer reviews to increase the trust of new customers.
Share Facebook page posts in Facebook groups
On Facebook, have a lot of Facebook groups. So, you can join that
groups and stay as an active user. After a few days, you can publish your business
page posts in that groups. If so, you can promote your business through Facebook
groups as a free method. Nevertheless, keep in mind when you join Facebook
groups you should join groups only related to your business category. Please do
not create spam posts in that groups. You should follow the rules of that Facebook
groups.
Boost your posts
This is the best strategy as a paid method. You can advertise
your posts using the boost post option. When you boost a post, you can
advertise the post only to a target audience. You can learn more about the boost
post option by watching this video.
Learn more
Learn about Facebook Business Page
How create a successful Facebook Ad in 2021
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