The Facebook Advertising platform is one of the best advertising platforms in the world. Here, have 1.8 billion active users daily around the world. Facebook ad platform has a lot of marketing tools for target only who you need an audience. You can advertise on Facebook using a small budget and get maximum results more than other advertising platforms. Facebook ads help to reach your target audience according to their behaviours, interests, and demographics.





Set up Your Facebook Ads Step by Step

1.       Create an account of Facebook Ads Manager

2.      Create Ad through Facebook Ads Manager

3.      Select an objective

4.      Plan and set up your budget

5.      Select your audience

6.      Create your Ad

7.      Monitor your ad’s performance

   Place your Ad

 

 

1.   Create an account of Facebook Ads Manager

Facebook Ads manager has explored a dashboard that provides users with an overview of their campaigns. You will need a Facebook Business Page to create an ad. You should follow these steps to create an account.

Ø        Facebook Ads Manager

Ø        Confirm your information on the ad account setup page.


Ø        Setup your payment method.

 

 

2.   Create an ad in Facebook Ad’s Manager



When you log into Ads Manager, you will see a performance dashboard where all of your campaigns, ad sets will be listed including the results drive for your Facebook Page. You would click create button to start an ad campaign.

 

 

3.   Choose an objective



In Facebook Ad Manager, you should select the objective of the ad. Such as reach, brand awareness, traffic, engagement, conversions, app installs, lead generation, video views, massages, and others.

 

4.   Set your budget and Schedule




You can select budget options as life budget and daily budget. After selecting this option, you can enter the amount for the ad. Then you can schedule your ad start date and end date.

Daily budget- 

If you want to run ads continuously throughout the day, select this option you will want to go for. Keep in mind the minimum daily budget is $1.00.

Lifetime budget-

 If you want to run this ad for a specific period, then select the lifetime budget option. In here you set your ad to period and prevent money overtime period through this option.

Here, you can set parameters so that your ads running only specific hours and days of the week. Nevertheless, the ads running schedule option is valid only for the lifetime budget.

  

 

 

5.   Select your Audience




When you select the audience, first you can search and select countries or specific areas in the world. After you can select the age category. Here, you should consider about specific audience age category. (example- age- 23-35 years) After selecting the gender option (All, Male and Female). According to your audience, many changes in these options.

Then you can select detailed targeting options including demographics, interests and behaviours of your audience. In addition, you can search in the search bar and select what are need target audience’s behaviors and interests. Further, click the browse button and select demographics, behaviours and interests.

 

Demographics

Education

Financial

Life events

Relationships

Work

 

 

Interests

Business and industries

Entertainment

Family and relationships

Fitness and wellness

Food and drinks

Hobbies and Activities

Shopping and Fashion

Sports and Outdoors

Technology

 

Behaviours

Consumer classifications

Digital activities

Mobile device users

Mobile devices use time

Politics

Purchase behaviour

Travel

 

 

 Optimization and Delivery

Choose the event you want to optimize for your ad set. Your selection affects who sees your ads to get you the desired outcome.

Landing page views, link clicks, daily unique reach, impressions

 

6.   Create your Ad

When you create an ad you can choose various formats, placements and objectives to meet your business goals. The Facebook Ads give recommendations for design specifications and technical requirements across each format and placement.

 

Image Ads



You can use the image format in the Facebook News Feed to show off your product, service or brand. Select an interesting image of a product to encourage people to learn more or use an eye-catching photo to show your brand personality.

 

Recommendations-

 

Design

File type: JPG or PNG

Ratio: 1.91:1 to 1:1

Resolution: At least 1080 * 1080 pixels

 

Text

Primary text: 125 characters

Headline: 40 characters

Description: 30 characters

 

Technical requirements

Maximum file size: 30MB

Minimum Height and width: 600 pixels

 

 

Video Ads




You can use video format in Facebook News Feed to show off your product service and brand. Include Movement or audio to capture attention quickly and show new features of a product or tell about your brand story.


Recommendations

Design 

File type: MP4, MOV or GIF

Ratio: 1:1 (for desktop or mobile or 4:5 (for mobile only)

Resolution: At least 1080 * 1080 pixels

 

Text

Primary text: 125 Characters

Headline: 40 characters

Description: 30 characters

 

Technical Requirements

Video duration: 1 second to 241 minutes

Maximum file size: 4 GB

Minimum Height and width: 120 pixels

 

 

 

 Carousel Ads




You can use this format in Facebook News Feed to showcase up to 10 images or videos within a single ad, each with your link. Can highlight different products, show specific details about one product, service and promotion through each carousel card.

 

Recommendations-

Design

Image type: JPG or PNG

Video File Type: MP4, MOV or GIF

Ratio: 1:1

Resolution: At least 1080 * 1080 Pixels

 

Text

Primary Text: 125 Characters

Headline: 40 characters

Description: 20 characters

Landing page URL: Required

 

Technical Requirements

Number of carousel cards: 2 to 10

Image Maximum file size: 30 MB

Video maximum file size: 4 GB



Collection Ads

You can use this format in Facebook News Feed to make it easy for people to find, browse and buy products and services from their mobile device in a visual and immersive way.

Here, can use a cover image or video followed by 3 product images. When someone clicks on a collection ad, they can get an instant experience with a full-screen landing page that drives engagement and nurtures interest and intent.

 

Recommendations-


 Design

Image type: JPG or PNG

Video type: MP4, MOV and GIF

Ration: 1:1

Resolution: At least 1080 * 1080 pixels

 

Text

Primary text: 125 Characters

Headline: 40 characters

Landing page URL: required

 

Technical requirements

Instant experience: required

Image Maximum file size: 30MB

Video Maximum File size: 4 GB

 

 

7.   Monitor your ad’s performance

While your ads are running, you will want to see an eye on how they are running.

Performance: can be customized like results, reach, frequency, and impressions.

Engagement: page likes and page Engagement



Place your Ad

when you fill complete all option, then you can click submit button to place your order. once you ad submitted, They will be reviewed by Facebook and approve your ad.